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The Appys 2010 – winners

  • Best augmented reality / location services app – Daft.ie iPhone/iPad App – Daft Media Ltd
  • Best Branded app – Paddy Power Mobile – Paddy Power
  • Best business solutions app – Smartgrid – Redwind Software
  • Best Consumer Experience / Retail app – Betfair for iPhone – Betfair
  • Best Entertainment / gaming app – Movie Challenge – Redwind Software
  • Best Media app – RTÉ News Now – DRG
  • Best medical/ healthcare app – Pocket Heart – eMedia Interactive Ltd.
  • Best Social Networking app – Absolut Fringe – eightytwenty/interactive
  • Best sports app – RTÉ GAA – Furious Tribe
  • Best Tourism/ Travel app – Ireland’s Blue Book – Ireland’s Blue Book
  • Best Education / Learning App – FIS Training – Furious Tribe
  • Best use of the Irish Language in an App – Greann Gaeilge – Miranda Corp
  • Best developer – Daft – Ciaran Maher – Daft
  • Best Andriod App – Today FM – Communicorp Digital
  • Best Bada App – Munster Rugby – iMobile
  • Best OVI App – Mowbli’s Halloween – Axonista
  • Best Apple App – RTÉ News Now – DRG
  • GRAND PRIX – RTÉ News Now – DRG

2010 Summary

The RTÉ News Now iPhone app has won the Appys 2010 with The Carphone Warehouse at a ceremony at the Gibson Hotel in Dublin. Beating off some tough competition, The RTÉ News Now app was judged to be the best app out of 170 entries and a shortlist of approximately 60. Over 200 people attended the inaugural awards show at the Gibson Hotel, Point Village, Dublin 1.

Edward Conmy, event director and co-founder, said the level of interest in the Appys, the first year of the awards, has been immense. “We’re extremely happy with the response, not just from all those who entered but also from our sponsors and the general digital media/marketing community. The app sector in Ireland is thriving and we hope the Appys will shine a bright light on this creative and energetic media sector. Well done to all those who made the shortlist, who won their categories and of course well done to the Grand Prix winner. For those who are a little disappointed on the night, there’s always next year.”

Des Doris, founder/organiser of the Appys and MD of Alchemy Events said each app entered was judged on seven different attributes including design, relevance to target market, utility and innovation. “We’ve been really impressed with the standard of entries for such a young media sector, and the app sector is a media sector in its own right now. While this year we’ve concentrated on mobile apps, next year we’d like to see tablet apps, social media apps and even Web TV apps entered. The app sector is changing the media landscape and the way many companies do business and the Appys with The Carphone Warehouse aim to showcase the best Irish apps and their developers.”

The CEO of The Carphone Warehouse, Stephen Mackarel said, “We wanted to sponsor the Appys to recognise app development across all of the platforms. The standard of entries and indeed the overall winners are a testament to the vitality evident within this sector in Ireland. 41 million smartphones were sold in Europe in 2009 and the substantial year on year growth within the market, highlights the opportunity for products, brands and businesses to consider app development as an important part of their consumer marketing strategy.”

“I’d like to congratulate RTÉ and the agency that developed the News Now app, DRG, on the Grand Prix win,” said Stephen Conmy, editor of Digital Times and co-founder of the Appys. “The competition for the top prize was quite fierce, there were some great apps entered and most of the apps that made the shortlist show the creativity and utility now abundant in the Irish app sector. I’d also like to thank all our judges for the hard work they put in.”

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